When I retired from the Canadian Army and started my own travel business, I had to do a lot of catching up in many areas such as marketing and sales, that I had not been exposed to as much as some of my peers.
Not wanting to fall behind or drop the ball, I started reading everything even remotely related to my industry that I could get my hands on. I also spent much of my time (still do), walking around with an audio book of some sort playing in the background, while I walked the dog or walked into walls.
I started training through Penn Foster College online, and attended supplier conferences throughout the US. While attending a training seminar in Cleveland Ohio, I stumbled upon a book called "Purple Cow" by marketing guru Seth Godin. It truly inspired me and not only changed the way I looked at business, but also helped clarify my own goals and stay true to what I intended to give back to my clients in customer service and overall value.
Sometimes we find our way and passion in life not just through trial and error, but often through the unorthodox approach taken that made us who we are in the first place! I guess as a former soldier, words of those like Seth, Brené Brown, Tony Robbins etc. who often speak about being of substance and value (caring more about the business you're building than the dollar you're making), kind of resonated with a service before self mentality that I had almost forgot was even there!
So although it may not matter to you yet that Google owns Youtube, or that analytics now tracks your every move on the internet, in a time period when certain cruise lines are handing out half off gift certificates for that week you spent in shambles, some hands on customer service that strives for something more than merely capturing your contact information or the fastest way to a buck or two, just might resonate with you as well.
Have a great weekend!
Robbie Bulger - The Florida Canuck
www.floridacanuck.com or visit us on Facebook https://www.facebook.com/TheFloridaCanuck
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