More than just a job

Yesterday, while dropping my daughter off at school, I walked her to class and then casually looked through the side window (in the doorway), as she placed her homework package in the bin provided for them. What I witnessed next though, not only made me smile, but almost brought a tear to my eye.
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As her first grade teacher (Mrs. Wade) greeted her good morning, Madie walked over to the desk and gave her a big hug. My daughter’s genuine and sincere appreciation for her teacher, as well as the teacher’s gratitude for having shared that mere moment with her, moved me!

Madie’s teacher, like many in similar professions, strive to offer something back to the rest of us that is invaluable, something that could never be summed up by the mere pittance in their paychecks or through the charts and graphs governments now regularly apply to determine their value. Unfortunately though, the truly blind among us, never seem to understand the only two words that are absolutely required to be exceptional at their chosen path as a teacher, doctor, nurse, policeman, fireman, soldier, or parent etc, “They care”! .
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On one of my first training seminars in the travel industry, I sat and listened to a guy talk for nearly 40 minutes, about what we could do as travel agents to look as if we cared more. For example you could write down reminders for important family birthdates, schedule a random call, fill their email boxes 1.7 times per week with your highest kick back supplier specials etc. Well, not being able to take much more of that, I finally raised my hand and said “would it not just be easier to genuinely care”! A dog chasing a football is what I would call that look I got back from him! Too bad I didn’t keep his email though; I would have just sent him a note that said “see Mrs. Wade”! And that my friends, is the only difference that ever truly matters in my humble opinion! .
Well that’s it for the rant today folks, back on Friday with some tips on picking the right travel insurance, take care! .
Robbie Bulger – The Florida Canuck